Senior ASO & ASA Manager / Platform
AppNation, İstanbul
The role
We’re looking for a Senior ASO & ASA Manager to help us build and scale world-class mobile experiences.
As part of the Platform Team, you will be responsible for increasing organic visibility, store conversion rate (CVR), and download performance across all apps in AppNation's portfolio on the App Store and Google Play. Working closely with the Marketing team, Product, Creative Team, Data, you will contribute to portfolio growth and CPI optimization, and provide ASO/ASA consulting to different product teams.
What you will do
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Run end-to-end ASO strategies across all apps in the portfolio; actively execute and track ASO/ASA initiatives for apps prioritized within each defined time period.
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Conduct keyword research, identify ranking opportunities, and keep metadata fields such as title, subtitle, and short/long description up to date and optimized.
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Perform quarterly audits of the Google Play and App Store pages for all apps and identify areas for improvement.
