Implementation Engineer, CRM & CDP Automation
CourtAvenue, Time Zone - Eastern Standard +5
The role
The Implementation Engineer configures Salesforce Marketing Cloud and customer data platforms across GTX client engagements. This role builds reliable journeys, automations, audience processes and integrations that turn customer data into communications across channels. Working directly with clients, solution architects and analytics implementation engineers, this engineer translates solution designs into working, tested and documented configurations.
What you will do
- Build and maintain Salesforce Marketing Cloud journeys and automations using Journey Builder, Automation Studio, Contact Builder and data extensions.
- Write SQL, AMPscript and platform scripts for audience preparation, personalization, suppression and recurring campaign processes.
- Implement journey entry, exit, re-entry, eligibility, prioritization and frequency rules.
- Configure CDP ingestion, attributes, identity rules, segments and activation into Marketing Cloud and other destinations.