Principal Software Engineer, Ads Platform
Snap, Palo Alto, California +4
- Pay
- $276K–$414K / year
- Work type
- Not stated
- Level
- Principal
- Area
- Infra, platform & SRE
- Posted
- Sep 30, 2026
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About the role
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.
Snap Engineering teams build fun and technically sophisticated products that reach hundreds of millions of Snapchatters around the world, every day. We’re deeply committed to the well-being of everyone in our global community, which is why our values are at the root of everything we do. We move fast, with precision, and always execute with privacy at the forefront.
We’re looking for a Principal Software Engineer to join the Ads Platform team at Snap.
What you’ll do:
- Build the next generation ads formats and backend infrastructure and solutions to deliver more clicks and conversion and value for advertisers.
- Work end-to-end across innovating new ads product, format ideas, or infrastructure ideas experimentation, analysis and optimization
- Work across teams to understand product requirements, evaluate trade-offs, and deliver the solutions needed to build innovative products or services
- Advocate for and apply best practices when it comes to availability, scalability, operational excellence, and cost management
- Provide technical direction that influences the entire company
- Work across teams to understand product requirements, evaluate trade-offs, and deliver the solutions needed to support Snap’s performance advertising suite
- Technical influence that spans the entire company
- Utilize AI tools and high velocity engineering workflows to design and ship scalable services while upholding rigorous standards for code correctness, security, and production ready quality code
Knowledge, Skills & Abilities:
- Excellent programming and software design skills, including debugging, performance analysis, and test design
- Proven track record of operating highly-available systems at scale
- Ability to proactively learn new concepts and technology and apply them at work
- Skilled at solving ambiguous problems
- Strong collaboration and mentorship skills
- Ads domain expertise and a strong interest in Ads
- Adaptability in learning and applying evolving AI systems and tools to remain at the forefront of engineering trends and modern development practices
Minimum Qualifications:
- Bachelors in technical field such as computer science, mathematics, statistics or equivalent years of experience
- 10+ years of post-Bachelor’s software development experience; or a Master’s degree in a technical field + 9+ year of post-grad software development experience; or a PhD in a related technical field + 6+ years of post-grad software development experience
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Listed on Snap's Workday careers site; checked 11 h ago. First seen by us 11 h ago. Being listed doesn't mean the team is actively interviewing.