Fullstack Software Engineer, Global E-commerce User Growth
TikTok, San Jose, California
About the job
Global E-commerce is a content E-commerce business with international short video products as the carrier. It is committed to becoming the first choice for users to discover and purchase good products at affordable prices. Global E-commerce business team hopes to provide users with more tailored and efficient consumption experience, enabling merchants to receive stable and reliable platform services in different scenarios such as live E-commerce, short video content E-commerce, so as to make more affordable and high-quality products sell easily and a better life within reach.
The User Growth team drives TikTok Shop's growth by acquiring, activating, retaining, and referring customers to expand Gross Merchandise Value (GMV). The team optimizes conversion, reduces acquisition costs, and enhances customer lifetime value using data-driven strategies and machine learning, while collaborating across teams to refine growth tactics through experimentation and market analysis.
Responsibilities
- Design, build, and maintain scalable, high-performance backend systems and features that support user acquisition, activation, engagement, and retention.