Lead Measurement Scientist
Jellyfish, Melbourne
The role
Reporting to the Senior Martech Director within Jellyfish in Australia. Insights and marketing science operate as a single discipline containing two crafts. The Insights Analyst is responsible for performance interpretation and recommendations. You will be responsible for establishing causation. Both work closely with the Data Scientist.
The role covers both components of Marketing science; designing and running the measurement, and building and defending the models, weighted towards the former on appointment and towards the latter as the capability develops. The Director holds the most complex methodological decisions in the interim. The role sets technical direction for the analysts and data scientists working on measurement. Line management sits with the Director.
What you will do
- Own the measurement framework across marketing mix modelling, multi-touch attribution, incrementality and experimentation, including how the methods relate to one another.
- Determine which method is appropriate to a given question, and identify where the available data cannot support a reliable answer.
