Senior Web Tracking Specialist (f/m/d)
KoRo, KoRo HQ Berlin
The role
As our Senior Web Tracking Specialist (f/m/d), you will take ownership of KoRo's tracking and measurement setup across KoRo's platforms and customer touchpoints. Your mission is to ensure accurate, consistent, and privacy-compliant data collection, enabling reliable insights and data-driven decisions across our international markets.
What you will do
- Tracking Strategy & Standards: You will define and maintain event taxonomies, and tracking plan for web and app with clear structure and versioning.
- Tag Management & Implementation: You own and optimize our tracking setup using Google Tag Manager (GTM) web client and server-side to ensure accurate and high-quality data collection across our platforms.
- Tracking Quality & Monitoring: You regularly review tracking implementations with release checks and automated tests to monitor tracking in the critical journeys (e.g. checkout, purchase, consent, account) and identify issues quickly.