About Aaru
Aaru builds simulations of human behavior. Each simulation contains a population of AI agents, each representing a person who could plausibly exist in the real world and capable of making decisions within a modeled environment. Companies and institutions use these simulations to test consequential choices before committing—from product launches and pricing decisions to strategic communications and policy changes.
Building a useful simulation requires more than generating plausible text. Populations must represent real people and groups; predictions must be calibrated; simulations must remain coherent as conditions change; and the product must make the resulting evidence legible enough to support real decisions.
We are a small, in-person team in New York. We work with urgency, high ownership, and intellectual honesty. We expect people to surface inconvenient evidence, change their minds quickly, and carry important work all the way to a result.
About Prediction research
Prediction Research builds systems that estimate future or otherwise unknown outcomes from data. The team's primary object is the population-level outcome: given a population, a question, and the relevant context, what aggregate result should we expect, how uncertain should we be, and how should that estimate change when the conditions change?
Some problems are best solved with structured statistical or machine-learning methods. Others may benefit from language models, retrieval, tools, explicit decomposition, simulated agents, or a combination of these approaches. The team's job is not to assume that the most complex method is best. It is to determine which information and method produce genuine predictive signal beyond strong, simpler baselines.
Prediction Research is not prompt engineering and it is not a speculative forecasting exercise. It is empirical predictive science. A prediction of 60 percent should resolve near 60 percent under the conditions where it is made. Improvements must survive temporal holdouts, new populations, changing environments, and prospective outcomes.
How we work
We measure progress against future or otherwise held-out outcomes. Calibration, temporal validity, subgroup behavior, selection effects, leakage, and performance under shift are first-class research concerns. A simple baseline that wins is more valuable than a sophisticated method that cannot demonstrate signal.
Exploration is encouraged, but experiments should be designed to fail clearly. We prefer a well-supported null that changes our beliefs over an ambiguous improvement that survives only through favorable choices. Research should eventually change what Aaru can build or what the company believes.
Researchers own their work from question selection through implementation, evaluation, explanation, and production handoff. Collaboration is intensive, but responsibility for reaching a truthful conclusion is not diffuse.