Senior Demand Generation Manager, B2B Software
Switchboard, Denver
About the job
Senior demand generation manager, b2b software
Recruited by Switchboard Hiring on behalf of Thrive by Shopventory
We're looking for an experienced B2B software marketer who knows how to turn customer insight into demand, and moves quickly from an idea to an experiment to measurable results.
This role spans two products at different stages of growth. Thrive is an established inventory management and analytics platform with a healthy customer base of small businesses, from cafes and boutiques to toy shops and restaurants. Verai helps businesses organize product information and turn their catalogs into branded sites where customers can discover products, request information, and place orders.
Your primary focus will be Verai: understanding its customers, identifying its strongest growth opportunities, and building demand from the ground up. You'll also support Thrive and explore opportunities to grow Verai through Thrive's existing customer base and relationships.
That combination makes this an unusual opportunity. You'll have an established business to learn from and build on, alongside a new product with room to experiment and shape how it reaches the market.