Head of Growth, Applied AI

What you will own

Creator program. A program in its infancy, with the ceiling nowhere in sight. Recruitment, payments, relationship management, and quality tracking for the creator roster, run as a system rather than an inbox. You decide who is on the roster and what the program is for. Goal: high-quality content that improves the in-app experience, increases time spent, and improves Week-1 retention.

Storytelling and brand. The Citizen story, told every day: the lives saved, the neighbors who ran toward, the moments the network made possible. You turn a live archive of real events into a brand people feel, across social, video, press, and the product itself. The tempo is daily, the source never runs dry, and the machine surfaces the candidates; you pick the ones that travel. This is the largest opportunity in the role and the one nobody else in the category can copy.

Product marketing and cross-functional priorities. Go-to-market strategy for feature launches, product moments, and city expansions across paid, organic, and press. Strategic partnerships: new co-marketing and distribution opportunities, and the marketing lead on deals that need cross-functional coordination. Ad hoc initiatives as the business evolves, from rebrands to research sprints to new channel experiments, prioritized without being told what matters.