Data Science Manager

About the role

The role and its impact

As our Data Science Manager, you will look after a small team of 3 Data Scientists within Marketing Data Science, and you will stay close to the data yourself. You will be the people manager for data scientists based in Australia, the UK and South Africa, while personally owning marketing measurement for North America, including campaign and event measurement, churn analysis and funnel effectiveness.

Your work shapes how quickly and how confidently marketing decisions get made at Xero. You will bring AI-driven insight generation and agentic analytics into everyday delivery, so the pod spends less time assembling reports and more time on the questions that move the business. You will also set the operating rhythm that helps a team spread across timezones prioritise well, share the load and keep delivery sustainable, and you will present complex analysis simply so that insight turns into decisions people act on.

The team and how they connect

Marketing Data Science helps Xero deliver digital, customer and marketing outcomes through insight that is increasingly AI-augmented. The wider team sits across Australia, New Zealand, the UK, South Africa and North America, so async ways of working, shared documentation and rotating meeting times are part of everyday life. You will work alongside other Data Science leads and partner closely with regional marketing teams, who rely on the pod as a thinking partner rather than a reporting service.

Initially, you will focus on

➤ Working across SQL, Python, BigQuery, Google Analytics, Mixpanel and GTM, with dashboards and visualisation tools that people genuinely use.

➤ Campaign and event measurement for North America, so marketing teams can see what is working and where to invest next.

➤ Churn analysis and funnel effectiveness work that shapes acquisition, retention, engagement and personalisation.

➤ Embedding AI-driven insight generation and agentic analytics into the pod's day to day delivery, reducing time to insight across regions.

Where and how you can work

This role is based in Vancouver, where our office is set up for collaboration, focus work and connection, with meeting rooms, quiet spaces and desks ready whenever you drop in. We work flexibly and take a hybrid approach, and Boost Days are our weekly in-office days with catered meals and activities that support local small businesses.

Here are some of the things we are looking for

➤ You will bring practical marketing measurement experience across campaigns, events, churn and funnel effectiveness, and you will Go Further by turning findings into recommendations people can act on.

➤ Working knowledge of SQL, solid Python, and a strong foundation in statistics, experimentation and causal thinking, with familiarity with Google Analytics, Mixpanel and BigQuery, form part of your everyday toolkit.

➤ You will Go Fast by using AI-driven and agentic analytics to cut the time it takes to get from question to insight.