Forward Deployed Engineer (Agentic & Eco-System)

About the role

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

Forward Deployed Engineer (Applied Research)

About WPP:

WPP Open is our AI platform for marketing, connecting marketing professionals, data, tools and AI in one place. It is the simplest, safest and fastest way to realize the benefits of AI at scale—delivering better-informed creative ideas faster, at greater scale and lower cost. Our proprietary, opt-in media solutions give clients access to unique advantages and cutting-edge capabilities through a single point of access to addressable media, combining premium inventory with universal customer signals. They enable cross-channel storytelling, cross-platform AI optimisation and robust measurement of business impact to maximise campaign effectiveness.

About the team:

Strategic Initiatives & Applied Research works at the intersection of emerging technology, client demand and WPP’s product strategy. We build production-lite solutions to test strategically important opportunities, prove their technical and commercial value, and turn successful work into reusable capabilities for Product and Engineering.

Our first major programme is agentic media buying, but our remit is broader: applied AI, agent-to-agent workflows, new platform connections and other emerging opportunities to help shape the future of WPP’s products. We want generalists who are happy to move onto the next frontier problem once this one is proven.

The role

Forward Deployed Engineers are hands-on product engineers who work close to clients, publishers and the market. You will combine technical depth with commercial understanding and consultancy-style problem solving: helping to define a problem, building the solution, testing it in a real setting and translating what works into reusable technical capability. This is neither isolated prototyping nor slide-led consulting. You will be accountable from discovery through implementation, field validation and handover.

What you'll do

- Build and ship working systems fast - agentic workflows, data pipelines, interfaces and integrations. All centered on answering a commercial question, not a technical one. - Work directly with external partners, clients, internal operational and commercial teams to translate ambiguous problems into deliverable technical outcomes.