Associate Director, Research Insights
WPP Media, New York
What you will do
- Research & Insights
- Manage research projects supporting planning, investment and client teams.
- Translate business questions into appropriate research approaches using available data, tools and resources.
- Analyze audience, consumer, competitive and marketplace information to develop actionable insights and recommendations.
- Develop presentations, POVs and research materials for internal and client-facing audiences.
- Contribute to larger WPP Media research and thought-leadership initiatives.
- Leverage AI and emerging technologies to enhance research, deepen analysis and automate repeatable workflows where appropriate.
- Stay informed on relevant consumer, media, advertising and research trends.
- Planning & Client Support
- Partner with planning, investment and client teams on research and insight requirements, including more complex or bespoke requests.
- Help teams identify and use the most appropriate research resources for their needs.
- Present and communicate findings clearly to internal teams and, where appropriate, clients.