Associate Director, Research & Insights
WPP Media, New York +4
What you will do
- Utilize 1st, 2nd, and 3rd party data sources to derive clear and compelling insights (i.e. Competitive, Culture, Consumer, Media), bringing them to life through visualizations and storytelling that can impact strategy and planning.
- Leverage AI tools and platforms to help automate routine research workflows, streamline complex data analysis, and drive operational efficiency in insight generation.
- Uncover new audience opportunities for our clients and share an understanding of who they are, why they do what they do and the best ways to reach them.
- Build insight presentations and present them to internal and external stakeholders.
- Manage research projects to help our clients solve their business problems by leveraging multiple research methodologies.
- Proactively design and build bespoke insights solutions/tools fueled by disparate data sources.
- Lead strategic workshops in discussion of key findings from research studies and tools with clients, including potential business and media applications of the insights.
- Develop and lead thought leadership around competitive, culture, consumer, and media, and shape content for client use.