Customer Data Architect (Salesforce)
CourtAvenue, Office - Los Angeles, CA +1
The role
The Customer Data Architect leads the data foundation behind the program: data strategy, architecture, identity and audiences. This role defines how customer, household and vehicle data flows into Salesforce Data 360, how customers are recognized and resolved, and which audiences are eligible for each program, so every journey runs on trusted, governed data.
What you will do
- Own the customer data architecture from the enterprise customer data platform into Salesforce Data 360 and Marketing Cloud, including ingestion, mapping, refresh cadence and data quality rules.
- Define identity and match logic, including owner and customer resolution, household and vehicle relationships, and golden record rules.
- Lead the data model and data model object (DMO) strategy in Data 360.
- Define audience eligibility, segmentation, suppression and consent rules for all programs.
- Design the activation architecture: