Forward Deployed Marketer

About the role

ABOUT MINERVA

Minerva builds AI for marketing leaders. We work together with marketers to automate and accelerate their workflows with AI agents. Our agents augment the end-to-end workflow of the marketer by automating analysis, campaign planning, activation, measurement and reporting.

Customers like the NBA, Ramp, Wander, Hard Rock Stadium Group and Luxury Presence use Minerva to develop a better understanding of their customers and introduce AI specifically built to understand the customer into their commercial organizations. Our campaigns outperform other tools because we built the entire stack: from identity to enrichment to data integration as well as agents to action and report on the analysis.

We've raised $20M from The General Partnership, 8VC, Lingotto, NBA Investments, Topology Ventures, Future Positive, Background Capital and many others. Our team brings together operators and investors from Citadel, Dentsu, Bridgewater, Meta Superintelligence, Growthloop, Amazon and Lazard, alongside engineers and researchers from Berkeley, MIT, Stanford and Cambridge.

THE ROLE

An agent that can do almost anything has the same problem as a blank page. Someone has to decide what it does first, and then build it so a marketing team actually uses it.

That’s this seat. You bring a marketer’s judgment and an engineer’s build skills, and you do the work inside our customers’ marketing teams. You scope every pilot and pick the campaign that will move a real number. Then you turn it into a working system on Minerva (the agents, the data, the audience, the measurement), and you show the customer everything else Minerva can do, so the next request comes from them.

You decide which workflows are worth building and which aren’t. Nobody files a ticket for you.

This is a senior individual contributor seat with no direct reports. You’ll work directly with the founders, alongside our account executives, account managers, solutions engineers and forward deployed engineers.

WHAT YOU'LL DO

- Scope every pilot. Sit in pre-sale with the AE and pick the use case that will move a brand-side number inside the trial window.

- Turn the use case into a system. Break the customer’s workflow down: what the agents do, which data they read, what they hand back, where someone on the customer’s team signs off, and how you’ll know when the output starts to drift.

- Ship systems, not demos. A use case is done when their team runs it every week and it holds up on their messy data. You’re done when they run the second one without you.

- Make the call when a number isn’t moving. Every brand’s first-party data is shaped by its own history. You tell a data problem from a definition problem, send the first to the account’s solutions engineer or forward deployed engineer and fix the second yourself.

- Build what they didn’t know to ask for. A lapsed-buyer audience that rebuilds itself from the order table every week and reports lift against a holdout. A renewal-risk list a ticketing team works from every Monday. When we have no play for it yet, you design it and the account team sells it. The account manager owns the relationship and renewal.