Director of Insights, Research Stewardship
MrBeast, New York, NY +1
The role
You are the internal owner of every third-party campaign attribution measurement partnership MrBeast has — (e.g. Nielsen, Comscore, Meltwater, Ripple, MRI-Simmons, plus custom research vendors we commission on a per-deal basis) — and the person who converts raw research output into insight that lands with both the client and internal teams.
For every Strategic Partnership integration and every substantial base-account campaign, you write the measurement brief that answers the client's KPIs, steward the research through the vendor cycle, and glean the two or three insights per report that meaningfully advance the relationship.
What you will do
- Own the third-party measurement campaign attribution measurement vendor portfolio — Nielsen brand-lift and audience-composition studies; Comscore reach, frequency, and platform-mix measurement; Meltwater earned-media and social-listening; Ripple influencer/creator measurement; MRI-Simmons audience-attribute layering; plus any custom research firms we commission per integration.